/* go.martechla.com: mobile first. Tokens match martechla.com. */
:root{
  --paper:#fbf8f1;--paper-2:#f5f1e8;--paper-3:#efe9dc;
  --ink:#1a1814;--ink-2:#3a352e;--muted:#6b6558;
  --rule:#e5dfd0;--rule-2:#d8d0bd;
  --purple:#4c2fc9;--purple-2:#3a22a3;--purple-soft:#ece6ff;--purple-tint:#f3f0ff;
  --dark-a:#13102a;--dark-b:#0a0816;--ok:#1f7a3f;
  --ease:cubic-bezier(.16,1,.3,1);
  --mono:"JetBrains Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --sans:Inter,system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --wrap:1080px;--gutter:20px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font:400 17px/1.55 var(--sans);overflow-x:hidden;-webkit-font-smoothing:antialiased}
img,iframe,video{max-width:100%;display:block}
a{color:inherit}
em{font-style:italic;color:var(--purple);font-weight:inherit}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
:focus-visible{outline:3px solid var(--purple);outline-offset:3px;border-radius:6px}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gutter)}
.narrow{max-width:720px}
.eyebrow{font:500 12px/1.4 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
h1,h2,h3{letter-spacing:-.02em;line-height:1.08;font-weight:700;text-wrap:balance}
h1{font-size:clamp(38px,10.5vw,72px)}
h2{font-size:clamp(28px,7vw,46px)}
h3{font-size:20px;line-height:1.25;letter-spacing:-.01em}
.lead{font-size:clamp(17px,4.4vw,20px);color:var(--ink-2);line-height:1.5}
section{padding:64px 0}
.alt{background:var(--paper-2);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}

/* header */
.top{padding:18px 0;border-bottom:1px solid var(--rule)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px}
.logo{display:flex;align-items:center;gap:9px;font-weight:700;font-size:16px;letter-spacing:-.02em;text-decoration:none;color:var(--ink)}
.logo img{width:26px;height:26px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:56px;padding:16px 26px;border-radius:999px;background:var(--ink);color:#fff;text-decoration:none;font-weight:600;font-size:17px;letter-spacing:-.005em;transition:transform .2s var(--ease),background .2s;box-shadow:0 1px 0 rgba(255,255,255,.08) inset,0 10px 24px -12px rgba(26,24,20,.6)}
.btn:hover{background:#000;transform:translateY(-1px)}
.btn:active{transform:translateY(0)}
.btn .arr{transition:transform .2s var(--ease)}
.btn:hover .arr{transform:translateX(3px)}
.btn.block{width:100%}
.btn.light{background:#fff;color:var(--ink)}
.btn[disabled]{opacity:.35;pointer-events:none}
.cta-note{margin-top:12px;font-size:14px;color:var(--muted);text-align:center}

/* hero */
.hero{padding:40px 0 56px}
.hero h1{margin:0 0 18px}
.hero .lead{max-width:680px}
.vsl{margin:28px 0 22px;position:relative;aspect-ratio:16/9;border-radius:18px;overflow:hidden;background:radial-gradient(120% 120% at 20% 0%,#2a1f63 0%,var(--dark-a) 45%,var(--dark-b) 100%);box-shadow:0 30px 60px -30px rgba(19,16,42,.7)}
.vsl iframe,.vsl video{position:absolute;inset:0;width:100%;height:100%;border:0}
.vsl .ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:14px;color:#cfc8ff;font:500 12px var(--mono);letter-spacing:.08em;text-transform:uppercase}
.vsl .play{width:68px;height:68px;border-radius:50%;background:#fff;display:grid;place-items:center;box-shadow:0 10px 30px rgba(0,0,0,.35)}
.vsl .play::after{content:"";margin-left:5px;border-left:20px solid var(--ink);border-top:12px solid transparent;border-bottom:12px solid transparent}
.hero-cta{max-width:420px;margin:0 auto}

/* qualifier strip */
.strip{padding:0;background:var(--ink);color:#f3efe6}
.strip ul{list-style:none;display:grid;gap:0}
.strip li{display:flex;gap:12px;align-items:flex-start;padding:16px 0;border-bottom:1px solid rgba(255,255,255,.1);font-weight:500;font-size:16px}
.strip li:last-child{border-bottom:0}
.strip .ck{flex:none;width:22px;height:22px;border-radius:50%;background:var(--purple);display:grid;place-items:center;margin-top:1px}
.strip .ck::after{content:"";width:9px;height:5px;border-left:2px solid #fff;border-bottom:2px solid #fff;transform:rotate(-45deg) translate(1px,-1px)}

/* problem */
.problem h2{margin:10px 0 26px}
.issues{list-style:none;display:grid;gap:12px;counter-reset:i}
.issues li{counter-increment:i;display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:start;padding:18px;background:#fff;border:1px solid var(--rule);border-radius:14px;color:var(--ink-2)}
.issues li::before{content:counter(i,decimal-leading-zero);font:500 13px/1 var(--mono);color:var(--purple);background:var(--purple-tint);border-radius:8px;padding:9px 0;text-align:center}

/* mechanism */
.mech h2{margin:10px 0 28px}
.cards{display:grid;gap:14px}
.card{background:#fff;border:1px solid var(--rule);border-radius:18px;padding:24px}
.card{overflow:hidden}
.cvid{margin:-24px -24px 22px;aspect-ratio:1/1;background:var(--paper);border-bottom:1px solid var(--rule)}
.cvid video{width:100%;height:100%;object-fit:cover}
.card .n{font:500 12px var(--mono);color:var(--purple);letter-spacing:.06em}
.card h3{margin:10px 0 10px}
.card p{color:var(--ink-2)}

/* ownership */
.own{padding:72px 0;background:linear-gradient(160deg,var(--dark-a),var(--dark-b));color:#f3efe6}
.own h2{color:#fff}
.own h2 span{display:block}
.own h2 span:nth-child(2){color:#b8a9ff}
.own h2 span:nth-child(3){color:#8f7bff}
.own p{margin-top:22px;color:#cbc4b5;font-size:18px;max-width:620px}

/* proof */
.proof h2{margin:10px 0 10px}
.proof .who{color:var(--ink-2);margin-bottom:24px}
.stats{display:grid;gap:12px}
.stat{background:#fff;border:1px solid var(--rule);border-radius:16px;padding:20px}
.stat b{display:block;font-size:30px;letter-spacing:-.02em;line-height:1.1;margin-bottom:8px}
.stat span{color:var(--ink-2);font-size:16px}
.rule-note{margin-top:22px;padding-left:16px;border-left:3px solid var(--purple);color:var(--ink-2);font-style:italic}

/* guarantee */
.guar .box{position:relative;background:#fff;border:2px solid var(--ink);border-radius:22px;padding:30px 22px 26px}
.guar .seal{display:inline-flex;align-items:center;gap:8px;font:600 12px var(--mono);letter-spacing:.08em;text-transform:uppercase;background:var(--purple);color:#fff;border-radius:999px;padding:8px 14px}
.guar .promise{margin:18px 0 18px;font-size:clamp(21px,5.6vw,28px);line-height:1.3;font-weight:600;letter-spacing:-.015em}
.guar .caveat{color:var(--ink-2);border-top:1px dashed var(--rule-2);padding-top:16px}

/* faq */
.faq h2{margin:10px 0 22px}
.faq details{border-top:1px solid var(--rule)}
.faq details:last-child{border-bottom:1px solid var(--rule)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:20px 0;font-weight:600;font-size:18px;min-height:44px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";flex:none;width:12px;height:12px;border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:rotate(45deg) translateY(-3px);transition:transform .25s var(--ease)}
.faq details[open] summary::after{transform:rotate(225deg) translateY(-3px)}
.faq details p{padding:0 0 20px;color:var(--ink-2);max-width:640px}

/* final cta */
.final{padding:24px 0 72px}
.final .box{border-radius:24px;padding:40px 22px;text-align:center;background:radial-gradient(120% 140% at 50% 0%,#2a1f63 0%,var(--dark-a) 55%,var(--dark-b) 100%);color:#fff}
.final h2{color:#fff;margin:0 auto 26px;max-width:640px}
.final .btn{max-width:420px;width:100%}
.final .cta-note{color:#bdb5d9}

/* footer */
.foot{border-top:1px solid var(--rule);padding:28px 0 110px;font-size:14px;color:var(--muted)}
.foot .wrap{display:grid;gap:6px}
.foot b{color:var(--ink)}
.foot a{text-decoration:underline;text-underline-offset:3px}

/* sticky mobile cta */
.sticky{position:fixed;left:0;right:0;bottom:0;z-index:20;padding:12px var(--gutter) calc(12px + env(safe-area-inset-bottom));background:rgba(251,248,241,.94);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-top:1px solid var(--rule);transform:translateY(110%);transition:transform .35s var(--ease)}
.sticky.on{transform:none}
.sticky .btn{width:100%;min-height:52px}

/* reveal */
.rv{opacity:0;transform:translateY(16px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none;transition:none}html{scroll-behavior:auto}}

/* ---------- quiz ---------- */
.qz{min-height:100svh;display:flex;flex-direction:column}
.qz .top .wrap{max-width:640px}
.qbar{height:4px;background:var(--rule);border-radius:4px;overflow:hidden;flex:1;max-width:180px}
.qbar i{display:block;height:100%;width:20%;background:var(--purple);transition:width .45s var(--ease)}
.qmain{flex:1;width:100%;max-width:640px;margin:0 auto;padding:28px var(--gutter) 40px}
.qcount{font:500 12px var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.step{display:none;padding:0}
.step.on{display:block;animation:qin .45s var(--ease)}
@keyframes qin{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
.step h1{font-size:clamp(28px,7.6vw,40px);margin:10px 0 8px}
.step .hint{color:var(--muted);margin-bottom:20px;font-size:15px}
.opts{display:grid;gap:10px;margin-top:20px}
.opt{position:relative;display:flex;align-items:center;gap:14px;width:100%;min-height:60px;padding:16px 18px;border:1.5px solid var(--rule-2);border-radius:14px;background:#fff;text-align:left;font-weight:500;font-size:17px;transition:border-color .15s,background .15s,transform .15s var(--ease)}
.opt:hover{border-color:var(--ink)}
.opt:active{transform:scale(.99)}
.opt .box{flex:none;width:22px;height:22px;border:1.5px solid var(--rule-2);border-radius:50%;display:grid;place-items:center;transition:all .15s}
.opt.multi .box{border-radius:6px}
.opt[aria-pressed="true"]{border-color:var(--purple);background:var(--purple-tint)}
.opt[aria-pressed="true"] .box{background:var(--purple);border-color:var(--purple)}
.opt[aria-pressed="true"] .box::after{content:"";width:9px;height:5px;border-left:2px solid #fff;border-bottom:2px solid #fff;transform:rotate(-45deg) translate(1px,-1px)}
.opt .ic{flex:none;width:26px;height:26px;fill:none;stroke:var(--purple);stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.opt .ic.wide{width:32px;height:32px;padding:4px;stroke-width:2.6}
.opt .lg{flex:none;width:32px;height:32px;border-radius:8px;object-fit:contain;background:#fff}
.other{margin-top:16px;padding:18px;background:#fff;border:1.5px solid var(--purple);border-radius:14px;animation:qin .35s var(--ease)}
.other[hidden]{display:none}
.other label{display:block;font-weight:600;margin-bottom:10px}
.other input{width:100%;min-height:52px;padding:12px 14px;border:1.5px solid var(--rule-2);border-radius:12px;font:inherit;font-size:17px;background:var(--paper)}
.other input:focus{outline:none;border-color:var(--purple);background:#fff}
.other .qnav{margin-top:14px}
.qnav{display:flex;align-items:center;gap:12px;margin-top:22px}
.qnav .btn{flex:1}
.back{min-height:44px;padding:0 6px;color:var(--muted);font-size:15px;text-decoration:underline;text-underline-offset:3px}
.back[hidden]{display:none}
.form-shell{position:relative;margin-top:18px;min-height:420px;background:#fff;border:1px solid var(--rule);border-radius:16px;overflow:hidden}
.form-shell iframe{width:100%;min-height:420px;border:0}
.loading{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;gap:12px;color:var(--muted);font-size:15px;background:#fff;transition:opacity .3s}
.loading.done{opacity:0;pointer-events:none}
.spin{width:20px;height:20px;border:2px solid var(--rule-2);border-top-color:var(--purple);border-radius:50%;animation:sp .8s linear infinite}
@keyframes sp{to{transform:rotate(360deg)}}
.fineprint{margin-top:14px;font-size:13px;color:var(--muted)}
.fineprint a{text-decoration:underline;text-underline-offset:3px}
.cfg-missing{padding:24px;font-size:15px;color:var(--ink-2)}

/* ---------- book + thank you ---------- */
.page-hero{padding:36px 0 18px}
.page-hero h1{font-size:clamp(32px,8.6vw,52px);margin:10px 0 14px}
.cal{position:relative;background:#fff;border:1px solid var(--rule);border-radius:16px;overflow:hidden;min-height:720px}
.cal iframe{width:100%;min-height:720px;border:0}
.points{list-style:none;display:grid;gap:10px;margin-top:22px}
.points li{display:grid;grid-template-columns:22px 1fr;gap:12px;color:var(--ink-2)}
.points li::before{content:"";width:8px;height:8px;margin:9px 0 0 6px;border-radius:50%;background:var(--purple)}
.steps3{display:grid;gap:12px;margin-top:20px}
.steps3 .card h3{font-size:18px}
.legal h2{font-size:22px;margin:34px 0 10px}
.legal p,.legal li{color:var(--ink-2);margin-bottom:10px}
.legal ul{padding-left:20px}

@media (min-width:768px){
  :root{--gutter:32px}
  section{padding:96px 0}
  .hero{padding:64px 0 80px;text-align:center}
  .hero .lead{margin:0 auto}
  .vsl{max-width:880px;margin:40px auto 28px}
  .strip ul{grid-template-columns:repeat(3,1fr);gap:24px}
  .strip li{border-bottom:0;padding:22px 0}
  .issues li{padding:22px 24px}
  .cards{grid-template-columns:repeat(3,1fr)}
  .stats{grid-template-columns:repeat(3,1fr)}
  .guar .box{padding:44px 48px 40px}
  .final .box{padding:72px 48px}
  .foot{padding-bottom:40px}
  .sticky{display:none}
  .steps3{grid-template-columns:repeat(3,1fr)}
}